In 2022, the Elephant Parade came to Laax, and the painted elephants were placed in the snow for the first time. This made it a natural step for me to create something related to snow and the freestyle spirit of Laax.

This led me to ask myself: What's the most important thing about snowboarding...? Is it doing the most turns, finding the best powder slope, or having as many sponsors as possible? Then I realized that the most important thing is strapping on your board and riding. It's about having fun together and playing in nature. Everything starts with a small step – whether it's starting to snowboard or helping someone else.